Concourse signage,
digitized.
We help venues digitize their concourses and increase incremental ad spend with their current sponsor roster.
Operator, exchange, and digitization partner
SSP
Venues
We help you transition concourses to digital signage — on a consulting engagement or by investing in the install ourselves. You catalog inventory, approve partners from your roster, and set the rates.
How we work with venuesDSP
Brands
Partner with us for venue access. Once approved at a stadium, buy incremental concourse signage at published rates — with a buyer's premium built in, not bolted on later.
How brands buyHow we earn alongside you
Stadium Ad Placements is not shelf software. We digitize concourses, run the exchange, and align our revenue with inventory moving through it.
Venue transition
Consulting and implementation to convert concourse print into cataloged digital inventory — scoped to your building and partner roster.
Buyer's premium
A platform fee on brand purchases — covers venue permissions, inventory access, and transaction handling in one place.
Revenue share
When we invest in signage, we split ad dollars with the venue instead of charging upfront for hardware.
Turn print into catalog inventory.
The Fan Highway maps every signage format — wall screens, gate totems, concession headers, charging stations, vending — so you can name it, price it, and sell it to partners you already work with.
See placement examples →A closed loop between venues and the partners they trust.
Inventory, pricing, and availability live behind venue login — shared only with brands each stadium has approved.