Your concourses.
Your exchange.

We help venues digitize their concourses and increase incremental ad spend with their current sponsor roster.

Digitization partner and sell-side platform — not an ad network.

Stadium Ad Placements helps you convert concourse print to digital signage, then runs the private exchange on top. You own the fan experience, the partner relationships, and every rule about what can run where. We handle the rollout, the software, and the brand portal so incremental revenue doesn't require incremental headcount.

SSP

Your signage inventory, your rules, your rates.

Two ways to work with us

Every building is different. Pick the commercial structure that fits your capital plan and timeline — pricing is scoped in your briefing, not on this site.

Transition partnership

We consult on your digitization roadmap — mapping print to screens, cataloging inventory, and standing up your private exchange. A transition fee covers the rollout; you keep ownership of the signage and ad revenue.

Invest & split

We fund and install concourse signage, then share ad revenue with you. No capital outlay on your side — we earn when inventory sells through the platform.

Move to digital at the pace that makes sense for your building.

Some venues start with a single signage run. Others map every concourse in one offseason. We meet you where you are — retrofitting print boards, adding new panels, and integrating screens you already operate — then load it all into one catalog.

The Fan Highway

Every signage and utility format you can digitize — wallscapes, columns, gates, concessions, charging, vending — mapped as assets you catalog and sell.

See placement examples

How it works

  1. 01Choose your pathTransition partnership — we consult and implement on a fee. Or invest & split — we fund the signage and share ad revenue. Either way, you keep control of roster, rates, and protected zones.
  2. 02Map the inventoryEvery approved placement goes into your private catalog: concourse walls, gates, club ribbons, concessions — with zones you can mark as protected or off-limits.
  3. 03Control accessYou decide which partners from your roster get credentials and which inventory they can see. Rights-held areas stay locked — no open marketplace.
  4. 04Set the ratesPublish pricing by event tier and placement type. Approved partners browse availability and purchase incremental signage throughout the year at your published rates.
  5. 05Approve creativeEvery submission hits your queue before game day. Once you sign off, creative pushes to your player network. After that, it runs hands-off.

Not every wall is for sale — and that's the point.

Mark club levels, rights-held concourses, or sponsor-of-record zones as protected. Only the inventory you choose appears to the partners you invite. Everyone else never sees it exists.

Bring your concourses onto the platform.

We'll walk through your signage map, partner roster, and digitization roadmap — and recommend transition partnership vs. invest & split for your building.

Wondering how partners buy? → Partners page