Buy concourse signage
where fans walk.

Partner with us to access concourse signage across the venue network. When a stadium approves your brand, you get their inventory at set rates — and you can buy more all season long.

Partner sign inBecome a partner

A DSP for concourse signage — not programmatic spray.

Stadium Ad Placements is the buy-side layer for brands who want premium, in-venue signage without negotiating a new IO every time they want another homestand. We handle venue relationships, permissions, and fulfillment. You get a clean path to inventory at the rates each stadium publishes.

DSP

Venue-approved signage inventory, set rates.

Transparent pricing at checkout

Published rates include a buyer's premium for platform access, venue permissions, and fulfillment — one checkout, no new IO per homestand.

The premium covers what you'd otherwise pay an agency or venue team to coordinate — permissions, catalog access, creative routing, and game-day delivery. You see the all-in rate before you book.

You don't buy what you haven't been approved for.

Every venue in our network controls their partner roster. We submit your brand for approval — category conflicts, rights holders, and protected zones are all handled on their side. Once you're in, you see only the placements they've opened to you, at the rates they've set.

Request

We ask the venue on your behalf

Approve

Venue grants brand + inventory access

Activate

You book, upload, and go live

How it works

  1. 01Partner with SAPBrands work with Stadium Ad Placements as their demand-side partner across the venue network we operate with.
  2. 02Request venue accessFor each stadium in our network, we request permission on your behalf. The venue decides if your brand is approved to run signage in their concourses.
  3. 03Get credentialsOnce approved, you receive portal access scoped to that venue's catalog — only the placements they've made available to you.
  4. 04Buy incrementallyBrowse the event calendar, reserve screen time at published rates, and upload creative. A buyer's premium is included in what you see at checkout — no separate platform line item to negotiate.
  5. 05Go liveThe venue reviews and approves your creative. Approved ads run on game day — you track everything from your dashboard.

Partner with Stadium Ad Placements.

Tell us about your brand and where you want to activate. We'll start the venue permission process on your behalf.

Already approved at a venue? Sign in to your portal.

See signage placement types →← How venues work